I’m saying this with all the love in the world, to you (and me): your blog post is not auditioning for a Vogue cover spread. Nor a shout-out at whatever the Met Gala of web content is. You’re writing to connect, inform, encourage, or move something in someone to act. Not only does it not need to be perfect, it never will be, and it doesn’t need to be to deliver impact. I’ve been there, and I still take more time than I need to on the “right” images. Stalking my go-to sites, trying to match that gorgeous mental image I’ve been carrying around. Am I trying to convey a…
