The Checklist, and Those Final Touches, When You’re Missing A Glamorous Content Team. You wrote the post. Chiseled your content. Verified your verbiage. And drizzled in your dazzle. Amazing. Now what? Well, before you hit publish and realize the scroll-stopping title you swore was it — “Bestest B’Day Swag Ever” — scores a shady 43 out of 100 (so low, not even your Grandma will see it, and she’s been waiting), run through this checklist to make sure it’s polished, connected, and ready to do what you need it to do. Aka, reach and work for your readers. We humans, while creative, colorful and clever, can be a little… umm, clunky at…
