• Ignore Perfect Photos and Just Publish Your Blog Now

    I’m saying this with all the love in the world, to you (and me): your blog post is not auditioning for a Vogue cover spread. Nor a shout-out at whatever the Met Gala of web content is. You’re writing to connect, inform, encourage, or move something in someone to act. Not only does it not need to be perfect, it never will be, and it doesn’t need to be to deliver impact. I’ve been there, and I still take more time than I need to on the “right” images. Stalking my go-to sites, trying to match that gorgeous mental image I’ve been carrying around. Am I trying to convey a…

  • Productivity stack apps

    How Removing Digital Clutter Made My Content Workflow Better

    I love a good app or 50. My phone, iPad, MacBook Air, second laptop, and my array of hard drives will groan but attest to that. So yeah, I love a good app, especially when they earn their spot in my productivity stack. But I want… no, need them to win. My iPhone Notes is currently drowning in the clutter of over 4,000 notes and well over 60 folders. I back it up religiously and care for it like it’s my third child. The obedient one. Lately though, I’ve seen how removing clutter made my workflow better, and how trimming down even my favorite productivity stack apps made space to…

  • Coming Soon - Starting Your Dream

    When the Problem Isn’t Money or Time, What’s Left?

    I had two separate conversations recently with a couple of really good friends. Different days, different women, different dreams. But both hitting the same wall.Each of them had a clear, compelling vision for a business they wanted to start. Not a product you could touch or ship, but service-based ventures they were deeply passionate about. And here’s what struck me hard: the amount of thought they’d already put in. The clarity. The specificity of events and timelines they’d laid out to the end vision was so well-formed that I cut into their dialogue at one point and flat-out asked: “Umm… this is so well thought out, why are you not…

  • Starting Sideways—Unblocking My Creativity in Many Pathways

    Hi there! It’s my first SincerelyIreneB post, a few days after a lovely Mother’s Day, and here’s the thing: I’m committing, and doubling down on me. I won’t pretend I’ve been some selfless person giving only to others in spite of myself. Nope. But putting loved ones, work, and commitments ahead of the things I want to do? That’s gone on for far too long. I’ve been a sneaky creative my whole life. One without a niche, a neat box, or a specialty label, and I thought that was my problem. I love to write, and while I adore off-the-wall humor, I also have a serious side that wants to…